Davide 'Folletto' Casali

Product Experience Director - Automattic

Davide Casali, better known as “Folletto”, is a user experience director and startup advisor. He’s a polymath with a hybrid background in design, psychology and technology. He currently works in Automattic, maker of WordPress.com. During his 15+ years of professional experience he designed and consulted for consumer (B2C), enterprise (B2B) and internal products, reaching more than 6 million users worldwide in different markets and industries. He worked with companies like Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari and Benetton.

Distributed Companies: A WordPress.com Team Perspective

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